Cadena Rosero, Mayerli EstefaníaGualavisí Iguago, Lilian Alexandra2024-01-252024-01-252024-01AP-265http://repositorio.upec.edu.ec/handle/123456789/2193The present research work meets the objective of analyzing the public management carried out by the GADM of the Otavalo canton and its impact on the conservation of cultural identity, governability and cultural governance were used as a theoretical basis, theories that are based on collaboration of various public, private, and civil society actors to improve efficiency and effectiveness in public management. In this research, we worked with a mixed approach using qualitative and quantitative tools, such as interviews with GADM officials of the Otavalo canton and surveys of the population located in the urban area of the canton. The results obtained in terms of public management carried out by the municipality towards the revitalization of cultural identity are framed through several agreements with public and private institutions such as: Fons Valencia Spain, neighborhood leaders of the canton, the Prefecture of Imbabura, and the Universidad Andina Simón Bolívar. For this reason, the Directorate of Social Development, Education and Culture of the GADM of the canton of Otavalo developed several programs, including: Let's learn Kichwa workshop, singing, dance and Andean instruments workshop and Kichwa theater, which have had a positive impact on the population. However, the lack of articulation in the logistical field and economic support by the GADM of the Otavalo canton for the development of cultural activities organized by the indigenous population is evident.esGovernance, Cultural governance, Public Management, Cultural IdentityThesis